About Cuddles Accountancy

Cuddles Accountancy is an arm of Adams Root & Associates (est. 1992).

We have a large base of clients in the entertainment industry, and common feedback from them was that Accountants are still cold & distant, and lacked fun and warmth.

Cuddles Accountancy was therefore born!

The essence of the team is friendly and close-knit, and that is how we prefer to be with our clients, friends and not just a hired service.

The Cuddles team want to know about you, your family & your business. Not only can this give us a better understanding in order to help you save tax, but it also means a real bond is formed.

We embrace new technology and software to always ensure our clients are up to date, and that the pressures of accounting and tax are taken from them.

If you want to have a free initial conversation with one of our team, just get in touch and we can get you booked in!

Peter Root
Peter Root

Peter Root is the founder of the practice and qualified as a Chartered Accountant in 1985. He was offered a Fellowship of the Association of Chartered Certified Accountants in 1991. He set up Cuddles Accountancy in 2016 and the firm has gone from strength to strength.

Ben Steele
Ben Steele

Senior Manager

Ben joined the practice in 2015 as the Senior Practice Manager.

He deals with all aspects of the Practice and is the first point of contact if Peter is not available.

Ben became Chartered Certified in 2015, but has worked in practice for over 9 years now.

Over those years he has been involved in Accounts & Tax for a huge variety of clients, as well as working on large Audits and management accounting for a global manufacturing company.

Ben has also helped his partner build and run a commercial laundry company and so understands what it takes to build a small business from scratch.

In his spare time (which is rare!) he enjoys travelling the world, and spending time with his family & friends including his French Bulldog “Honey”.

Beverley Davis


Bev graduated from Bradford University in 1997 and started her working life in an accountancy practice whilst continuing her studies at Liverpool University. She moved to Bristol in 1999 and soon qualified as a Chartered Certified Accountant and over the years has gained invaluable experience.

Bev joined the practice late 2006 in a part time role after starting her family. Over the years she has developed a good relationship with many clients. She produces financial accounts for companies, sole traders and partnerships, prepares detailed management accounts and has an excellent working knowledge of many accounting packages.

In her spare time she enjoys family life with her young children and socialising with friends.

Stuart Holloway


Stuart spent the first 12 years of his career in the insurance industry. He decided on a change of career and qualified as an Associate member of the Accounting Technicians in 1988 and qualified as a Chartered Certified Accountant in 1991.

Stuart has 25 years of experience split almost equally between Practice and Industry.

Stuart joined Adams Root & Associates in 2011 where he now specialises in accounts preparation for limited companies, partnerships and sole traders using sage and other accountancy computer packages.

Outside interests include playing, coaching and watching football, coastal walks. Pub quizzes and listening to music from the 1960’s and 1970’s.

Helen Fitzgerald
Helen Fitzgerald


Helen joined the practice in June 2015 as the firm’s bookkeeper/accountant. She has been qualified with AAT since 1998 and so has many years experience in this role.

Over 20 years Helen worked her way to the Regional Finance Manager role with DHL covering various sites & customers around the world.

Helen now helps our firm look after all of the bookkeeping tasks, ensuring everything is up to date and accurate for our clients.

In her spare time she loves the Theatre, getting involved with backstage tasks at many productions. She also loves going on holidays and spending time with her family & friends.

Kate Tidd
Kate Tidd

Practice Manager

After leaving school, Kate worked as a purchase ledger controller for a small engineering company.  In 1989, she joined the Royal Navy where she worked in various roles in Scotland, including working as a Personal Assistant to a high ranking Officer and also two years working with the Royal Naval Reservists.  After leaving the Royal Navy, she returned home to Bristol where she worked as a Wedding Co-ordinator in a Georgian Mansion House and then as a Legal Secretary for a local Solicitor.

Kate joined the Practice in 2003.  She is Personal Assistant to Peter Root and also Practice Manager.

Kate undertakes various jobs within the Practice, ranging from the day to day admin for the Practice, the running of Peter’s diary, transcribing dictation and the filing of accounts, confirmation statements and tax returns online with Companies House and HMRC.

In her spare time, she enjoys walking her Cocker Spaniel, Alfie and spending time with family and friends.

Lucy Clarke
Lucy Sharp
Lucy Sharp

Payroll Manager

Since leaving school I have worked in a variety of jobs within administration. I have also worked as a football coach, working in this country and also America, where I travelled throughout the USA working with children from the ages of 3-18.

I joined Adams Root in 2014 as payroll manager, running payroll for over 100 clients.

In my spare time I play football for Downend Flyers who are in the South West women’s premier league. I am also a keen photographer.